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With the ever growing presence and persistent volume of increasing internet businesses, there has been a need for some form of rank based judgments to overcome this influx. Search engine optimization is a booming industry now and the need to be able to garner a good rank is what everyone on the internet business wants to gain. The need to gain ranking like in anything else can be through ethical or non-ethical means. Here is where Black hat and white hat search engine optimization comes in. Search engine optimization has off late been a very competitive business and while one or the other does not make a SEO good or bad, the Black hat SEO companies know that sooner or later their customers are going to have their website blacklisted on the search engines due to the SEO’s methods of gaining website optimization.

 Basically the categorization is based on the rules that are laid out by a search engine for those websites that are trying to gain a good standing on these search engines. The guidelines that are on the “do” list of the search engine and are recommended are the one’s which the white hat SEO’s follow and those which are not recommended by the search engine like spamdexing are the one’s that are followed by the black hat SEO’s.

 Guidelines that are set out by the search engines in trying to optimize the websites are the ones that are followed by the white hat SEO’s. The rules followed by the White hat SEOs are those that conform to these norms and are basically implementing user friendly and interactive website content that is easily navigable by the spiders of the search engine. At the same time the content and the overall presentation of the website is built with a view of being practically useful to the visitor and at the same time ensures that it does not circumvent all the norms followed by the search engine in trying to gain a better ranking. The White hat SEO is aware that the methods that he employs in his optimization techniques will ensure a good ranking for the web owner and it is a long term thing as long as he follows the requirements to remain in good stead with the spiders and the search engine database.

 Black hat SEOs on the other hand attempt to improve rankings based on those techniques that try to scam the spiders and improve the rankings of the website. Techniques used are mostly like hidden text which is nothing but trying to make the text look invisible by blending it with the color of the background. While these methods may work in elevating the rankings of the website temporarily the key word to note here is temporary. If the search engines discover the unethical methods that are being utilized by these websites they may be penalized or they may be black listed in their database. Black Hat SEOs are well aware that if they use these methods and practices they can get the website or their client black listed from the search engine’s database.

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